Sales Representative

A footwear sales representative is responsible for selling footwear products to retailers, wholesalers, and distributors on behalf of a brand or manufacturer. Their primary goal is to drive sales growth, expand market reach, and maintain strong relationships with clients by ensuring the right products are placed in the right stores at the right time.

Key Responsibilities of a Footwear Sales Representative

1. Account Management & Client Relationships

  • Build and maintain relationships with retailers, distributors, and buyers.

  • Act as the primary point of contact for store managers and wholesale partners.

  • Understand clients’ business needs and help them select the right footwear assortments.

2. Sales & Business Development

  • Identify and pursue new business opportunities to expand the brand’s market presence.

  • Develop sales strategies to meet revenue targets and increase sell-through rates.

  • Negotiate pricing, order volumes, and delivery schedules with buyers.

3. Product Knowledge & Training

  • Educate retailers and sales teams about new product features, innovations, and brand storytelling.

  • Conduct product clinics, demonstrations, and training sessions for store associates.

  • Provide feedback to product and marketing teams on what resonates with customers.

4. Order Management & Forecasting

  • Work with clients to plan seasonal orders based on trends and past sales data.

  • Track inventory levels and reorder needs to avoid stock shortages.

  • Coordinate with logistics and supply chain teams to ensure smooth delivery.

5. Trade Shows & Market Events

  • Represent the brand at trade shows, industry events, and sales meetings.

  • Showcase upcoming collections to buyers and retail partners.

  • Gather market insights to inform future product and sales strategies.

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