A footwear marketing manager is responsible for developing and executing marketing strategies to promote a brand’s footwear products, drive consumer engagement, and increase sales. They work across product launches, brand storytelling, digital campaigns, and retail activations, ensuring that the right messaging reaches the right audience at the right time.

Develop and execute seasonal marketing plans aligned with business goals.
Position footwear products through compelling storytelling and consumer insights.
Align brand, product, and digital marketing strategies for a seamless approach.

Plan marketing activations for new footwear releases.
Work with Product Line Managers (PLMs) and Designers to highlight key innovations.
Ensure effective placement across retail, e-commerce, and wholesale channels.

Create and oversee content strategies for social media, websites, and email marketing.
Develop digital campaigns that drive brand awareness and e-commerce conversions.
Utilize paid media, influencer partnerships, and performance marketing.

Organize events, pop-ups, and athlete/influencer collaborations.
Leverage storytelling through athlete endorsements and lifestyle marketing.
Engage in grassroots marketing, community building, and experiential activations.

Work with merchandising and sales teams to align in-store marketing with digital efforts.
Create visual merchandising strategies and promotional materials.
Support wholesale partners with marketing toolkits and co-branded campaigns.

Analyze campaign performance through KPIs, sales impact, and engagement metrics.
Adjust marketing strategies based on data insights and market trends.
Ensure a strong ROI on marketing investments.

Brand Manager