A footwear business planner is responsible for forecasting demand, managing inventory, and ensuring the right amount of product is produced and distributed to meet market needs while optimizing profitability. This role balances consumer demand, production capacity, and sales goals to prevent overproduction or stock shortages.

Analyze historical sales data, market trends, and seasonality to predict future demand.
Work closely with sales, merchandising, and marketing teams to align forecasts with promotions and product launches.
Use data-driven models and analytics tools to improve forecasting accuracy.

Ensure the right amount of inventory is available at the right time and place (e.g., regional warehouses, retail stores, e-commerce).
Work with supply chain and production teams to adjust manufacturing schedules based on demand shifts.
Prevent overstock (leading to markdowns) or understock (leading to lost sales opportunities).

Align demand forecasts with budgeting, revenue goals, and profit margins.
Optimize pricing strategies to maximize sell-through rates and profitability.
Develop contingency plans for unexpected shifts in consumer demand or supply chain disruptions.

Work with Footwear Product Line Managers (PLMs) to ensure the right products are produced in the right quantities.
Partner with marketing and sales teams to adjust forecasts based on upcoming campaigns, trends, or competitor activity.
Coordinate with factories and logistics teams to manage lead times and production constraints.

Monitor sell-through rates, inventory levels, and demand accuracy.
Adjust future planning based on real-time market insights and business performance.
Provide reports to leadership on sales trends, revenue projections, and inventory risks.

Sales Representative