A visual merchandiser is responsible for creating compelling in-store and digital product displays that enhance the shopping experience and drive sales. They ensure that footwear collections are presented in a way that aligns with brand identity, seasonal trends, and consumer behavior to maximize engagement and conversions.

Develop eye-catching footwear displays that highlight new releases, key trends, and promotions.
Design storefront window displays to attract foot traffic and boost brand visibility.
Ensure consistent brand storytelling through in-store visual elements.

Strategically position bestsellers, new arrivals, and promotional items to maximize sales.
Work with store planners to optimize traffic flow and customer engagement.
Adapt layouts based on seasonal collections, regional preferences, and performance data.

Ensure high-quality product images, descriptions, and categorization for online stores.
Work with digital marketing teams to align website visuals with brand campaigns.
Implement strategies like 360° product views, AR try-ons, and interactive visuals.

Work with marketing, sales, and buying teams to align visual merchandising with campaigns.
Coordinate with retail staff to ensure in-store execution follows brand guidelines.
Provide training on visual merchandising principles and brand presentation.

Monitor market trends, competitor displays, and consumer shopping behaviors.
Use data-driven insights to refine merchandising strategies.
Adjust product placement based on sell-through rates and performance analytics.

Retail Buyer