A footwear e-commerce manager is responsible for overseeing and optimizing the online sales and digital presenceof a footwear brand or retailer. Their goal is to drive online revenue growth, enhance the customer shopping experience, and maximize digital marketing efforts.

Ensure the website is visually appealing, user-friendly, and mobile-optimized.
Work with developers and designers to enhance navigation, checkout processes, and site speed.
Manage product pages, descriptions, images, and pricing updates.

Develop and execute SEO, paid ads (Google, social media), and email marketing campaigns.
Optimize product listings for higher visibility and conversion rates.
Leverage A/B testing, personalization, and retargeting strategies.

Curate and manage the digital product catalog, ensuring the right mix of footwear styles.
Implement seasonal campaigns, promotions, and limited drops to boost engagement.
Collaborate with designers, product teams, and merchandisers to highlight key products.

Track KPIs like traffic, conversion rates, average order value (AOV), and customer retention.
Analyze consumer behavior to refine pricing strategies and promotional tactics.
Leverage Google Analytics, Shopify, or e-commerce dashboards for data-driven decisions.

Work with supply chain and warehouse teams to manage stock levels and fulfillment efficiency.
Ensure fast, reliable shipping and returns policies to enhance customer satisfaction.
Monitor and prevent issues like stockouts, overstock, and cart abandonment.

Implement loyalty programs, referral incentives, and personalized recommendations.
Engage with customers through live chat, reviews, and social commerce.
Optimize post-purchase experiences (returns, exchanges, customer service).

Visual Merchandiser