Ashlee Muhammad, AKA Eyeconic Ash, is a Harlem-based designer, stylist, and the creator of the #BeEyeconic Movement. Her signature designs embody the ideals of female empowerment, self expression, and most importantly, self love. In the spring of 2022, NinetyNine Products collaborated with Eyeconic Ash to create a signature colorway of their Point sneaker, spreading that love to the people. 

The Self Love Ambassador started her BeEyeconic movement to champion women to see “flaws” as things that make each of us uniquely beautiful. She is a tastemaker and philanthropist that has embarked on the task to change the world, one self loving attitude at a time.