A footwear merchandiser is responsible for planning, selecting, and positioning footwear products to maximize sales, profitability, and brand appeal. They bridge the gap between product creation, marketing, and retail sales, ensuring that the right products are available at the right time, in the right locations, and at the right price.

Define the product mix for different markets, stores, and seasons.
Work closely with designers and developers to ensure assortments align with brand vision and consumer trends.
Ensure a balance of core, seasonal, and trend-driven footwear styles.

Research consumer buying behaviors, competitor strategies, and fashion trends.
Analyze historical sales data and forecast demand for upcoming collections.
Adapt strategies based on regional preferences, price sensitivity, and retail performance.

Set pricing structures based on costs, competitor benchmarking, and perceived value.
Plan discounting strategies, promotional periods, and inventory clearance methods.
Optimize margins and profitability while maintaining brand positioning.

Determine product allocations across retail stores, online platforms, and wholesale partners.
Work with retail teams on visual merchandising, product storytelling, and seasonal launches.
Ensure a seamless omnichannel experience, from in-store displays to digital product pages.

Monitor sales reports, sell-through rates, and inventory levels.
Adjust reorders, markdowns, or product shifts based on real-time performance.
Work with supply chain teams to manage production timelines and stock availability.

Guide design teams on best-selling colors, materials, and silhouettes.
Align with marketing teams to support product storytelling and campaign timing.
Ensure retail teams have the right training, displays, and sales tools to sell effectively.

Wear Test Coordinator